Apple's Eddy Cue and Jerry Bruckheimer are optimistic about a sequel to the Brad Pitt-starring sports movie 'F1'. Despite no official greenlight, the film's global box office success of $634M suggests a sequel is likely. Bruckheimer attributes the movie's success to Apple's creative theatrical window plan, keeping it in theaters for 45 days, which allowed audiences to enjoy the film and then stream it, leading to a big success for Apple. Cue emphasizes the importance of flexibility and adaptability in content distribution, challenging traditional rules like the 45-day window. He also discusses Apple's approach to content licensing, starting with original shows rather than buying library content, and highlights the success of 'The Morning Show' in launching Apple TV+. The company's focus on quality over quantity and its commitment to attracting top talent have contributed to its success in the entertainment industry. Bruckheimer also teases a UFO thriller project with director Joseph Kosinski, adding to Apple's diverse content offerings.
